考虑服务退出因素的创新扩散研究论文.pdfVIP

论文题目及作者信息 论文题目：考虑服务退出因素的创新扩散研究（Study of the Diffusion of Services with Attrition ）。 第一作者：王炼，博士生；单位：西南交通大学经济管理学院，成都，610031； 电话电子邮件：klarkew@ 第二作者：叶乃沂，教授；单位：西南交通大学经济管理学院，成都，610031； 电话电子邮件：nye@ 1    WANG Lian YE Naiyi Study of the Diffusion of Services with Attrition Based on the characteristics of diffusion of new services, this study considers the attrition into the traditional Bass model, and compares it with the new model of diffusion with the factor of attrition. The analysis concluded that traditional Bass model will underestimate the coefficient of imitation and market potential, and will overestimate the coefficient of innovation. The study also conducted empirical analysis by using the data from China mobile, Tencent QQ, and Blog registration data. The empirical results support the conclusion. Finally, this paper discussed managerial implications of the new model of services diffusion. Key words ：Diffusion of Services; Attrition; Bass model   ervices will play more important role Products, we need only observe the growth in the national economics with the of sales. The classic BASS model (Bass, S economic restructuring and 1969) has explained those phenomenon. improvement. Consumption of services is Researchers expended the BASS model by very different from consumption of physical adding various factors such as price, product goods such as traditional durable products attributes, number of family members and like TV sets refrigerators, computers and so so on (