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? 1999 Andersen Consulting The most successful supply chains will be those that follow the path to synchronization. Do it yourself Hoard information Focus on what needs to get done First, align your company’s supply chain and business strategies. Then, coordinate supply chain activities within your enterprise. Next, collaborate with supply chain partners to gain efficiencies between businesses. Finally, synchronize activities across your entire supply chain in order to compete against other supply chains. Real-time demand forecasts and responsive fulfillment create value in synchronized supply chains. Supply Chain Synchronization Activities 2003 Andersen Consulting * The Supply Chain Management Analysis The Strategic Alignment Model Information Enablers Drivers The Market Strategic Response Cultural Capability Leadership Leadership Style Vision Organization Options Change Management Channel Strategy Supply Chain Configuration Operations Distribution Creating Customer Value Integrating Supply with Demand Execution of Strategy Formulation of Strategy Rules of the Game Playing the Game Internal Capabilities Shaping Creating “Strategic Supply Chain Alignment”, edited by John Gattorna 11/4/98 ?Andersen Consulting 1998 From... To Collaborate Share information Focus on where to create value There are four steps on the path to synchronization. Evolution of Successful Supply Chains 11/4/98 ?Andersen Consulting 1998 Supply Chain Strategy Business Strategy Alignment Integrate Collaborate Synchronize Align Alignment is achieved when there is consistency between a companys business strategy and supply chain strategy. Enables (new view) Drives (old view) 11/4/98 ?Andersen Consulting 1998 Integration is the coordination of supply chain activities within the business. Integrate Collaborate Synchronize Align Customers Supplier Manufacturer Contract Manufacturer Wholesaler or Distributor Retailer or Dealer Consumer Channel Collaboration is the coordination of supply ch
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