HND大综合2.doc

The marketing strategy of Nokia in China Submitted by: Zou Quan Submitted on F2010 1.1 Title of the project The marketing strategy of Nokia in China. Nokia's headquarters in Finland, but China's cell phone market is the largest market share. Nokia is a mobile communication products multinational companies. In the mobile phone market, occupy the market share for successive years first privilege attributable to the nokia 1.2 Objectives of the project For this project I have been instructed to come up with a marketing strategy for an existing company/product. I have chosen to do Nokia, a leader in mobile telecommunications market. Based on the Chinese mobile phone market, this paper investigates Nokia’s marketing strategy and the reason of Nokia’s success. Therefore, several sub-objectives would be presented by a guide in this study: Investigating the marketing mix which has affected the Nokia. Exploring the product of the brand position and market segmentation Investigating the pricing strategy to be used in mobile telecommunications market of Nokia. Investigating the promotional method of Nokia Investigating the choice of the Nokia’s place Investigating the market share among telecommunications market of Nokia in China Investigating the financial report of Nokia in China Investigating the attitudes of customer to the mobile phone of Nokia. 1.3 Statement of issues to be investigated what need to be updated technology attitude. Therefore, to discuss the nokia satisfaction, is very necessary. It usually refers to the marketing strategies, in the Chinese market occupation. Especially the marketing mix, product, promotion, price and place. For a good marketing is one of the most important aspects to ensure production product or service, satisfies you target consumption group needs, and prices, consumers can accept. If your products and services than congener product quite high, and service, you may have a time to build customer more difficult. In addition, we should