论物流客户服务基于市场营销视角毕业论文.doc

西安工业大学 XI’AN TECHNOLOGICAL UNVERSITY 毕业论文 论物流客户服务 ——基于市场营销视角 院 系：__高职学院______________ 学科专业：__物流管理_____________ 学 生：___ _____________ 学 号：__________ 指导教师：___ _____________ 20 年 月 论物流客户服务 ——基于市场营销视角 摘要：在整个市场营销战略中，渠道的决策与管理占有极为重要的地位，渠道的实施效果直接制约和影响企业营销目标的实现。越来越多的企业发现如果拥有一条配置合理的分销渠道，可以为企业在成本、管理、销售等方面带来优势。分销渠道优势已经成为一种新的、不可或缺的竞争优势。为了满足消费者日益多样化的需求，在提高消费者满意度的同时削减各种经营成本，物流这一部门的地位和对营销渠道的影响力也日益重要，将物流管理纳入市场营销的范畴，可以说是激烈竞争的市场环境对企业发展的必然要求。因此，文章提出了一些基于市场营销视角下如何更好的提高客户满意度的措施。 关键词：市场营销；物流；物流客户服务 Abstract The decision of channels and the management play quite important roles in the whole strategies of marketing. The implementation of the channels restricts and impacts the marketing objectives of the enterprise directly. In order to make opportunities and priorities for the production costs, management and marketing for their enterprises, more and more enterprises are trying to look for a reasonable configuration of distribution channels. The advantage of distribution channels have been a new and indispensable priority in the process of the customers, and reduce the costs, improve and meet the needs of customers factor to distribution channels. To meet the needs of the development of the enterprise in the competitive marketing environment, the management of logistics is obligatory to be a part of the marketing. Therefore, there are some measures in the following article to improve the satisfaction of customers from the marketing angle. Keywords: Marketing; Logistics; Logistics service PAGE \* MERGEFORMAT 11 目 录 TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc287796423" 中文摘要 PAGEREF _Toc287796423 \h 2 HYPERLINK \l "_Toc287796424" 英文摘要 PAGEREF _Toc287796424 \h 3 HYPERLINK \l "_Toc287796425" 1 物流客户服务的背景 PAGEREF _Toc287796425 \h 1 HYPERLINK \l "_Toc287796426" 1.1现实背景 PAGEREF _Toc287796426 \h 1 HYPERLINK \l "_Toc287796427" 1.2 理论背景 PAGEREF _Toc287796427 \h 1 HYPERLINK \l "_Toc287796428" 2 概念界定及特点、功能分析 PAGEREF _Toc287796428 \h 2 HYPERLINK \l "_Toc287796429" 2.1市场营销与物