房地产企业供应链管理地集成化研究.pdf

内 容 摘 要 供应链管理是在全球经济一体化的背景下应势而生的，它是一种集成化的管理思 想。房地产企业供应链管理实质上是价值载体的集成化管理，它关注的是整个经营活 动而不是传统的功能分割或局部效率，其目标是将整个供应链上价值环节的策划、设 计、顾问服务、施工过程、材料设备采购、销售及物业管理活动联系起来，在最短的 时间内以最低的成本为顾客提供最大的价值，以赢得竞争优势。持续的专业化分工和 外包模式，对房地产企业的供应链的集成化管理能力要求越来越高。改善供应链管理， 保留企业核心能力，把企业内部和外部的资源有效的整合在一起，成为各房地产企业 共同面临的课题。 本文首先阐述了课题研究背景及国内外研究现状。其次对供应链管理的相关理论 进行了综述，并运用博弈论、交易成本经济学和系统论等理论解释了供应链管理集成 化的内在原因。再次从房地产业的概念和特点入手，对房地产企业推行供应链管理的 必要性和可行性进行了分析。本文重点研究了集成化思想在房地产供应链中的体现， 探讨房地产企业供应链的构建、合作伙伴的选择以及在利益分配、信任、激励等方面 如何保证房地产企业供应链管理集成化的顺利进行。最后分析了信息技术对集成化的 意义与作用，给出房地产企业供应链集成的信息技术和信息平台。 关键词：房地产企业 供应链 供应链管理 集成化 II Abstract Supply chain management, a giant naissance brought about by the economy globalization, is an integrated management idea. The real estate enterprise’s supply chain management which pay no attention to a traditional function or partial efficiency but the whole management activity is the integrated management of value carrier, its target is the integration of the whole supply chain’s value links that are design, adviser service, construction process and material equipment purchase, so that real estate enterprises can win competitive advantage and take the lowest cost in the most short time. Continues specialized division of labor and outsourcing request real estate enterprise to enhance the ability of supply chain integrated management. Improving the supply chain management, reserving the enterprise’s core ability and chasing valid integration of the inner part and the exterior resources together, become the topics that each real estate business enterprise face together. In the first, this paper elaborates the background of SCM of real estate enterprise and SCM of research situation of home and abroad. Secondly, this paper introduces the related theory of SCM and