研究生商务英语课件5课件.pptVIP

marketing logistics:managing supply chains suppliers manufacturers wholesalers retailers customers implementing实施 system Unit 5 Distribution(Place) --- Logistics Place Channels of distribution Place To ensure that their products are available in the proper quantities at the right time and place. Customer Marketing Channels manufacturers wholesalers批发商 retailers 经销店 customers distributors and dealers agents and brokers 代理商 producers agents and brokers 代理商 interma manufacturers wholesalers批发商 retailers 经销店 Wholesalers Intermediaries who buy in large quantities from the producers and redistribute the goods to the intermediaries at the next level. Store Retailers Department stores 百货公司 General stores 一般商店 Discount stores Convenience stores （CVS Specialty stores (single-line stores) 专营店（国美、苏宁、化妆品店、服装店 Exclusive stores (single brand) 专卖店 Category killers 品类杀手 Factory outlets 工厂店 Supermarkets Hypermarkets 大卖场 Non-store retailers Door-to-door sellers Mail-order houses (catalogue stores)目录商店 Vending machines 自动售货机 Virtual stores 网店 Carts and kiosks 车和亭 Multilevel marketing Logistics and some related concepts 来源或过程 翻 译 英文原文 Physical Distribution Logistics Distribution、Delivery 日本翻译成日文汉字 物の流→物流 ロジスティクス 流通、配送 香港、台湾翻译成中文 实体分配 物流，后勤 配送，配销，分销，分配 大陆翻译成中文 实物流通、实物配送 Logistics:物流 （工商部门） Logistics:后勤 （军队） 配送，分销，流通，分配 大陆将以上译成的汉语再译成英语 实物流通、实物配送： Physical Distribution 物流：Logistics 后勤：Logistics 配送：distri-, delivery 分销：distribution 流通：distri-, circulation 分配：distri-, allocation History and background Beginning of 20thC Physical distribution M C In the 1980s Logistics rear-service in US Army In the 21th C Supply chain Nature of logistics Planning, implementing, and controlling the physical