Edith Yeung：如何在美国市场发布和推广你的移动应用.pdfVIP

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Edith Yeung：如何在美国市场发布和推广你的移动应用.pdf

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How to Create Your Brand and Market in the US 如何在美国市场发展和推广你的移动应用 Edith Yeung | edith.co | @edithyeung About Edith •Born in Hong Kong, Mom from Beijing Moved to US at 16 •Worked with Oracle, Siebel, Autodesk, ATT Wireless, Cisco, Telstra •Founded RightVentures and BizTechDay •Head of Marketing Dolphin Browser US Mobile Trends and Statistics 美国趋向和统计 Why the US? How Big is the Market? Edith Yeung | edith.co | @edithyeung 127 millions 302.9 million mobile subscribers 42% of SmartPhone owners Most popular US Mobile Apps Categories are: 1.Games 2. News 3.Google Maps 4. Social networking 5. Music 6. Facebook 7.The Weather Channel More than 350 million active users [44% of their total user base] currently accessing Facebook through their mobile devices. – Facebook official statistics (November, 2011). eBay consumers bought and sold over US$2 billion worth of merchandise via mobile in 2010. US is lagging behind in Near Field Communication (NFC) development. Top US mobile manufacturers for Q4 2010: •Samsung 24.8% •LG 20.9% •Motorola 16.7% Source: ComScore US/Canada is leading Mobile Advertising Spend. How to go after the US Market? Edith Yeung | edith.co | @edithyeung 1. Understand Trends (趋向) 2. 3. Social Proof 4. Pitch or Your Story 5. Embrace Innovation ZIPCAR 6. Passion ADD STEVE 7. Everything is mobile, but everyone are lazy. 8. American cares but don’t care 9. Silicon Valley / East Coast Case Study: Dolphin Browser Edith Yeung | edith.co | @edithyeung Smart Phone. Clever Browsing. What is Dolphin Browser? Launched in 2009, Dolphin is the world first’s Gesture, Webzine and Add-ons enabled mobile browser. With almost 10 million downloads on the Android, Dolphin Browser is the the mo