市场营销-外文文献译文-消费者行为与研究.docVIP

 外文文献译文 资料来源 作者：Material Source: Consumer behavior research paradigm conversion process Author: Thomas samuel kuhn Study of consumer behavior more than a hundred years the history of the formation of the two paradigms - positivism and non-empirical study of consumer behavior represents the meaning of the basic achievements. Positivist paradigm to non-positivist paradigm shift represents a shift consumer behavior research, consumer behavior research is a revolutionary change. This paradigm shift, but also makes the assumption that consumer behavior research