玄奘大学103级 大众传播学系（学士班） 课程科目表.docVIP

玄 奘 大 學 院共同必修課程(合計10學分) 基礎攝影/ 2 Basic Photography 虛擬攝影棚原理/ 2 Introduction to Virtual TV Studio Production 傳播理論/ 2 Communication Theories 畢業製作(一)/ 2 Graduation Production and Exhibition(I)畢業製作(二)/ 2 Graduation Production and Exhibition(II) 專業必修課程(合計：3學分) 一年級 二年級 三年級 四年級 傳播學概論/ 2 Introduction to Communication 影視行銷導論/ 2 Introduction to Marketing for Television Film 編劇原理/ 2 Principles of Script Writing 數位剪輯/ 2 Principles of Script Writing 進階媒介實習/ 2 Advanced Internship 導演學/ 2 Studies in Audio-Visual Directing 企畫案撰寫/ 2 Marketing and advertising planning 整合行銷傳播/ 2 Integrated Marketing Communications 數位影像處理/ 2 Digital Image Processing 廣告學/ 2 Advertising 媒介實習/ 2 Internship 影視配樂製作/ 2 Original Score Creation for Television Film 影視劇本創作/ 2 Television Film Script Writing 廣告製作/ 2 Advertising Production 傳播研究方法/ 2 Research Methods in Mass Communication 專業選修(至少學分) 院選修(至少10學分) 社會學/ 2 Introduction to Sociology 名劇選讀/ 2 Selected Readings in Materpieces of Drama 新聞媒體識讀/ 2 Media Literacy 數位學習概論/ 2 Introduction to Digital Literacy 影像美學 Visual Aesthetics/2 影視攝影/ 2 Cinematography for Television Film 政治學/ 2 Introduction to Political Science 傳播寫作 / 2 Creative Writing for Communication Studies 台灣劇場專題/2 Special Topics on Taiwan Theater 經濟學/ 2 Introduction to Economics 文化創意產業導Introduction to Creative Cultural Industries 公共關係學/ 2 Public Relations 傳播政策與法規/ 2 Communication Policy and Regulation 系專業選修(至少學分 影視行銷類 影視製作類 媒介與文化/ 2 Media and Culture 大眾傳播史/ 2 History of Mass Communications 電影理論與批評/ 2 Film Theory and Criticism 進階傳播理論/ 2 Advanced Communication Theories 傳播心理學/ 2 Communication Psychology 當代傳播問題分析/ 2 Contemporary Communication Issues Analysis 消費行為/ 2 Consumer behavior 網路社群經營與行銷/ 2 Online community management and marketing 媒體市場調查與採購/ 2 Media market research and buying 新科技行銷專題/ 2 Special topic in new technology marketing 文化創意產業專題/2 Practice on Creative and Cultural Industries 媒介組織經營管理/ 2 Media organizing and management 視覺傳播/ 2 Visual Communications 聽覺傳播/ 2 Audio Communi