American Business Culture.ppt

American Business Culture The American Experience and Value System Personal Qualities Communication Protocol Mores and Morality The Business Climate American Business Culture Political Correctness Employer-Employee Relations Salary and Benefits Socializing Negotiations The American Experience Searching for the American Dream Dislike of centralized systems which limited personal development The importance of success Material success as a measure of personal development: U.S. consumer debt: $14 trillion Success is individual—individualism vs. feudalism The emphasis on initiative vs. govt intervention Indvidualism: Positives and Negatives Creates a need to perform because people are evaluated rewarded on individual performance. Make you customer a performer—”you will save your company X $ and increase its latteral communication.” Remember the strain and worry that Americans are under. Indvidualism: Positives and Negatives Self-improvement mania—Americans want to be better so show them how your product will make them seem better. The negatives include the feeling that failure is individual inspite of the fact that often it is the result of circumstances—especially today. Positive Thinking Positive thoughts are rewarded and negative thoughts often penalized. Americans can fail to see the situation in a critical light and over-estimate what they are capable of—especially since individual performance is the basis of their survival. Analysis/criticism can be viewed as negativism. Thus self-deception can result. Positive Thinking A contradiction given the present situation The American economy is in shanbles, 7 million jobs have been lost and Americans are worried about losing their job. Yet they are expected to be positive, which may help them keep their jobs, while their situation is the opposite. Positive Aspects of American Business Relatively limited government regulation—pro business orientation Favorable tax structure Access to venture capital—pro risk Can-do spi