昌黎葡萄酒业品牌营销分析.pdfVIP

2009 6 ( ) J n. 2009 8 2 Hebei Normal University of Science T echnology( Social Sciences) Vol. 8 No. 2 * 1 2 1 1 马静宇 , 赵佳娜 , 金大伟 , 王艳娟 ( 1. , 066004; 2. , 050035) : , , , : ; ; ; : F270 : A :2009) Study on the Brand Marketing of ChangLi Wine Industry 1 2 1 1 Ma Jingy , Zhao Jiana , Jin Daw ei , Wang Yanj an ( 1. College of E rope America, Hebei Normal University of Science Technology, Qinh angdao H ebei 066004; 2. Shijiazh ang College; Shijiazh ang H ebei 050035, China) Abstract: Starting from the stat s q o Changli wine brand marketing, thro gh the Changli w ine ind stry brand marketing the necessity analysis, t he art icle points o t the problems existing in the development of Changli wine ind st ry brand market ing, for example, brand awareness and brand management are f zzy, brand content and added val e are low , enterprises are lack of awareness of brand protect ion, ind stry as a w hole is less com petitive force of the brand. It proposes corresponding co ntermeas res t o solve the problems enco ntered in the Changli w ine ind stry brand marketing, s ch as enhancing prod ct q ality, planning the development of sci ence and brand, improving the laws and reg lations of ind stry, developing the advant ages of ind strial cl s ters. Key words: brand marketing; w ine ind st ry ; Changli; ind stry cl ster , , , , [ 1] 1. 5%, ( ) 2007 , 10. 2 t, 20 21 , 4. 3