New Economy. New Biz Degrees.Tom Peters10.23.2004.ppt

New Economy. New Biz Degrees.Tom Peters/10.23.2004 New Economy Biz Degree ProgramsMBA (Master of Business Administration)MFA (Master of Fine Arts) MMM1 (Master of Metaphysical Management) MMM2/MM (Master of Metabolic Management, or Master of Madness)MGLF (Master of Great Leaps Forward)MTD (Master of Talent Development)G/GWGTDw/oC (Guy/Gal Who Gets Things Done without Certificate)DE (Doctor of Enthusiasm) MBA “Good management was the most powerful reason [leading firms] failed to stay atop their industries. Precisely because these firms listened to their customers, invested aggressively in technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.”Clayton Christensen, The Innovator’s Dilemma “Ninety percent of what we call ‘management’ consists of making it difficult for people to get things done.” – Peter Drucker “Never mind your happiness; do your duty.” —Peter Drucker (BrainyQ) Hardball: Are You Playing to Play or Playing to Win? by George Stalk Rob Lachenauer/HBS Press“The winners in business have always played hardball.” “Unleash massive and overwhelming force.” “Exploit anomalies.” “Threaten your competitor’s profit sanctuaries.” “Entice your competitor into retreat.”Approximately 640 Index entries: Customer/s (service, retention, loyalty), 4. People (employees, motivation, morale, worker/s), 0. Innovation (product development, research development, new products), 0. “When asked to name just one big merger that had lived up to expectations, Leon Cooperman, former cochairman of Goldman Sachs’ Investment Policy Committee, answered: I’m sure there are success stories out there, but at this moment I draw a blank.”Mark Sirower, The Synergy Trap 15 “Leading” Biz SchoolsDesign/Core: 0Design/Elective: 1Creativity/Core