Welcome to English Writing for BusinessInstructor Scott Song.ppt

Compiled by Scott Song, scotts327@126.com Welcome to English Writing for Business Instructor: Scott Song Course Syllabus General Goal: Mastering the basic skills necessary for modern business communication. Specific aims: 1. Be familiar with various styles of business writing in English 2. Be able to apply the theories you have learnt from the class to practice. How to study this course? 1. Preview the course book before attending class. 2. Review the key points of each unit after class through reading your notepad and instructor’s lecture notes. 2. Make a list of the problems you have encountered in the course book or in the practical work, and discuss with your tutor about the relevant knowledge. 4. Practice various styles of business writing in English in the tutorials during and after class. 5. Read many books on pertinent books as possible as you can or go online for information on how to write in business English. Instructor’s information: Instructor: Scott Song Email address: scotts327@126.com Ways of communication with instructor: 1) 电大网站-教学平台-课程-课程讨论区 2) E-mail Course evaluation: 形考成绩：20% 期末考试：80% Note: Your attendance is required for each class. Unit 1 Fundamentals for Business Writing – The layout The layout of business Writing Background information: 商务英语书信 (Business or Commercial English Correspondence) 是指交易时所使用的通信。在美国，常用 Business writing，它包括书信、电报、电话、电传、报告书、明信片及E-mail 等。英语和美语在书信体例方面存在着一定的差异，比如信头和称呼、书信格式、遣词、结尾客套语等均有所不同。 一般来说，英国书信较为保守，许多英国人喜欢用老式书信体，用词较为正式刻板，而美国书信语言非常有生气、有活力，格式也较为简便。因此当我们写信的对象是英国或其旧殖民地国家时，要使用标准式英语 Queens English；如果写信的对象是美国或美国势力范围的地区时，就要用美国英语。当然，英国式的语言文化近年来也有变化，但总体来说，两者间的差异是很明显的。 在我们学习商务写作的过程中要注意这种差异． 英文信件的格式 信头/个人信头 (Letterhead/Personal Letterhead) 公司信纸上一般都印有其名称、地址和联系号码，这就是通常所说的信头。在没有信头的普通信纸上写信，作者就需要写明回邮地址和联系号码。 传统的写法是将信头写在信纸的右上角. 现代商业书信公司的信纸一般流行将信头打印在信纸的上方中间. See P. 9-18 for examples. 封内日期 (Date Line) 封内日期是写信或打字时的日期。封内日期写在信头或作者地址的下两行。 The ways for writing date: Model 1 (英式): day-month-year 8 March 2004 或 8th March, 2