（学士）学位论文—-图形创意与平面广告设计—-论文.docVIP

****本科毕业论文 [图形创意与平面广告设计] 学生姓名： 王 瑞 学生学号： 院 （系）： 艺 术 学 院 年级专业： 指导教师： 助理指导教师： 二〇〇五年十二月 摘 要 平面广告作为一种视觉传达的形式，在现代商业社会中受到人们广泛的注意。广告是一种说服的艺术，一种促进销售的手段，它通过有效的媒体形式，准确、迅速地将信息传达给消费者。 图形是人们传播信息的主要裁体，有着超越时空、超越文化的传播特点，在各种传播模式中，越来越引起人们的关注和兴趣。图形常常以联想的形式创造形象化的视觉语言。即联想一个图形暗示着与之相似与含蓄的图形，不同的形式与形象产生不同的视觉语言。从而使基本元素有无限的生命力。联想是创意的关键,是形成设计思维的基础。 广告图形的创意是遵循着广告宣传的宗旨实施的，图形作为招贴广告的主要元素，对广告的效果起着重要的作用。 关键词 图形创意，广告设计，视觉传达， 联想  ABSTRACT The flat surface advertises the sense of vision that be used as a kind of form informs, suffering the extensive attention in people in modern business society. The advertisement is the art of a kind of persuasion, a kind of means that promote the sale, it passing the valid medium form, accurate, inform information to target consumer quickly. The sketch is a concern that people spreads the information cut primarily, having got to overstep the times pace and overstep to spreads culturally characteristics, in every kind of spread mode, cause people more and more with the interest. The sketch usually creates with the form of the association of thought the sense of vision language that image turn. Then association of thought a sketch suggests to resemble with it with reserved sketch, the different form produces with image the different sense of vision language. From but make basic chemical element contain infinite vitality. The association of thought is the key of the creativity. Creativity that advertised the sketch is an aim to follow the advertisement publicity to put into practice the sketch conduct and actions recruits to stick advertised spreads primarily chemical element, rises to the advertised result important function. Keywords graph creativity, the layout design, sign language，the sense of vision informs  目 录 摘要…………………………………………………………………………………………………Ⅰ ABSTRACT………………………………………………………………………………………Ⅱ 绪论…………………………………………………………………………………………………2 一、图形的概念……………………………