powerpoint_oct_98_v3：powerpoint_oct_98_v3.ppt

Planning and Starting A Successful Software Company Professor Ronald M. Baecker University of Toronto Founder and CEO, Expresto Software Corp. 19 September 1998, Vancouver, British Columbia How to Contact Me Ronald M. Baecker Department of Computer Science University of Toronto 10 Kings College Road Toronto Ontario M5S 3G4 Canada +1 (416) 978-6983 (phone) +1 (416) 978-5184 (fax) rmb@ Introduction Ronald M. Baecker Objectives Methods Course Themes Guest Entrepreneurs Strategic Issue Session Seminar Schedule Any Questions? Ronald M. Baecker Founder and CEO, Expresto Software Corp. Professor of Computer Science, Elec. and Comp. Eng., and Management, University of Toronto Founder (1996) and Director, Knowledge Media Design Institute, University of Toronto Past Visiting Prof. or Research Scientist at M.I.T. Media Lab, Univ. of British Columbia, Univ. of Maryland, Apple Computer, Xerox PARC Ronald M. Baecker (cont’d) Founder (1976) and CEO, Human Computing Resources Corp. (HCR), sold in 1990 to SCO Adviser and consultant to a number of start-up software firms Taught this in Toronto, Ottawa, Vancouver, Los Angeles, Buenos Aires (Arg.), Santiago (Chile) B.Sc., M.Sc., Ph.D., M.I.T. Objectives To understand the high-technology, computer, and especially the software business environment To learn principles for defining and crafting a healthy profitable growing software business (entrepreneurial or intrapraneurial) To convey a healthy appreciation of how difficult this is To hone ones skills in thinking about strategic software business issues To join and help to create a community of software entrepreneurs and intrapreneurs Methods Lecture and discussion of 4 themes (see next slide) and 60 principles for success Elaborations and illustrations, especially from guest entrepreneurs, past and present, through both second-hand and first-hand accounts (live and on video) Exercises for students Discussion of student questions and issues in strategic issue session Course T