turban_ec2010_ch13.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall 13-* Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall e-commerce (EC) risk The likelihood that a negative outcome will occur in the course of developing and operating an electronic commerce strategy Security Issues 13-* Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall ISSUES IN STRATEGY FORMULATION How to Handle Channel Conflict How to Handle Conflict Between the Offline and Online Businesses 13-* Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall Pricing Strategy Price comparison is easier Buyers sometimes set the price Online and offline goods are priced differently Differentiated pricing can be a pricing strategy versioning Selling the same good, but with different selection and delivery characteristics 13-* Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall E-STRATEGY IMPLEMENTATION PROCESS Create a Web Team project champion The person who ensures the EC project gets the time, attention, and resources required and defends the project from detractors at all time Start with a Pilot Project Allocate Resources Manage the Project 13-* Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall STRATEGY IMPLEMENTATION ISSUES Application Development Outsource: What? When? To Whom? outsourcing The use of an external vendor to provide all or part of the products and services that could be provided internally Partners’ Strategy 13-* Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall Business Alliances and Virtual Corporations virtual corporation (VC) An organization composed of several business partners sharing costs and resources for the production or utilization of a product or service co-opetition Two or more companies cooperate together on some activities for their mutual benefit, even while competing against each other in the marketplace 13-* Cop