2013人教版选修九Unit 5《Inside advertising Listening》课件ppt.pptVIP

Listen to the tape again and focus on the president’s replies. Before she answers the questions she makes a comment about each question. Complete her comment and discuss why she begins her answer with these comments. 2. Good _____, Ben. 3. Yes, I _______________________, but in fact, we’d be a lot worse off without advertising. 4. That’s ___________ question. Read the three advertisements and then in groups discuss the questions below. 2 The senior students at Newtown High School are having a concert to raise money to help homeless children. Mandy and her friends are in charge of advertising the concert. Listen as they plan their advertisements and then answer the questions. 2. Why do they need three different adverts? Each group has different needs and interests so they have to target each group separately. 3. What does Sara think is dishonest? Do you agree or disagree with her? Why? Saying that students can get in for half price, but in fact they raised the price in the first place so they could then halve it to bring it back to the price they wanted to charge. * Listening superstar clothing stores run out singing wide and narrow save money uncomfortable dial the operator latest fashion litres of water Listen to the three radio advertisements. Tick the words and expressions. 2. What was each advertisement promoting? Advertisement 1: Superstar shoes and boots Advertisement 2: The importance of saving water Advertisement 3: Star FM radio station 3. Listen again and write its number beside the correct answer. What is the purpose of the advertisement? A. To inform people about something new. B. To sell something. Ad 3 Ad 1 C. To persuade people to do something. D. To tell people where to get more information. Ad 1-3 Ad 2-3 2) Which people are the main target? A. Young women. B. Mature men and women. C. Families. Ad 1 Ad 2-3