品牌是一个名字.docVIP

精编资料 提及品牌力量在消费者的心中,一个公司品牌的相关力量是能影响消费者对产品的选择.Brands are powerful to the extent that they confer high brand loyalty and ... 品牌 版本A A brand is a name, term, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. 品牌是一個名字、專有名詞、記號、象徵、設計、或是綜合以上的集合體，其目的是為了讓人了解公司的服務或公司團體所擁有的優點。 Another purpose of a brand is to differentiate one company from another. 其餘的功用則是為了與其他不同的公司區分出來。 The most important skill of professional marketer is the ability to create, maintain, protect, and enhance the brands of their product and services. 對於一個專業的市場商人而言，最重要的技巧是如何去發揮創意或是去維持、保護及增加品牌的產品與服務的利益。 Branding has become so important that today hardly any company or product is without one. 品牌創造變的如此重要，以至於各個公司難以沒有它。 Therefore, brand management is an increasingly important element in marketing. 因此品牌的管理在商業中變成十分重要的元素。 Term n. (1)期限 (2)學期 (3)專門名詞 (4)術語;(一般的)詞,名稱 differentiate vt. (1)使有差異 (2)構成...間的差別[(+from)] (3)區別,區分;鑑別[(+from)] element n. (1)元素 (2)要素 (3)成分 Identify vt. (1)確認;識別 (2)視...(與...)為同一事物[(+with)] Never identify wealth with happiness Maintain vt. (1)維持 (2)保持 (3)使繼續 enhance vt. 提高,增加 Brand power refers to the relative strength of a company’s brand in the minds of consumers, and can influence consumer choice of products. 提及品牌力量在消費者的心中，一個公司品牌的相關力量是能影響消費者對產品的選擇。 Brands are powerful to the extent that they confer high brand loyalty and strong brand associations, name recognition, perceived quality, and other assets such as patents and trademarks to a company. 品牌對於高品牌忠誠度,堅固的品牌聯盟,品名識別,品質,以及其他資產像是專利或是公司商標的影響是強而有力的 A strong brand can be one of a company’s most important asset. 強的商標可能是公司最重要的資產之一。 Measuring the real value of a brand name is difficult, but according to one estimate, brand value of the following companies in US dollars is: $68 billion for Coca-Cola, $65 billion for Microsoft, $53 billion for IBM, $42 billion for GE, and $35 billion for Nokia. 測量品牌的真正價值很困難，但是依照一個估計，在美國元的下列公司的商標價值是：六百八十億元對於可口可樂，六百五十億元對於微軟