家具行业的内在分析(50页).ppt

The Internal Environment: Resources, Capabilities andCore Competence Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Sustainability of a Competitive Advantage競爭優勢之持久性 Sustainability of a competitive advantage is a function of: the rate of core-competence obsolescence due to environmental changes老化速度 the availability of substitutes for the core competence替代品 the imitability of the core competence複製 External and Internal Analyses External and Internal Analyses Challenge of Internal Analysis How do we effectively manage current core competencies while simultaneously developing new ones?現有與新核心能力 How do we assemble bundles of resources, capabilities and core competencies to create value for customers?組合與創造價值 How do we learn to change rapidly?迅速變革 Three Conditions Affecting Managerial Decisions About Resources, Capabilities, and Core Competencies Uncertainty regarding characteristics of the general and the industry environments, competitors’ actions, and customers’ preferences Complexity regarding the interrelated causes shaping a firm’s environments and perceptions of the environments Intraorganizational Conflicts among people making managerial decisions and those affected by them Components ofInternal Analysis Core Competence as a Strategic Capability Performance Implications Outsourcing Strategic Rationales for Outsourcing Improve Business Focus lets company focus on broader business issues by having outside experts handle various operational details Provide Access to World-Class Capabilities the specialized resources of outsourcing providers makes world-class capabilities available to firms in a wide range of applications Strategic Rationales for Outsourcing Accelerate Business Re-Engineering Benefits achieves re-engineering benefits more quickly by having outsiders--who have already achieved world-class standards--take over process Share Risks reduces investment requirements and makes firm more flexible, dynamic and better able to adapt to changing opportuniti