pew社会化媒体影响下的媒体消费习惯演变.pptVIP

* * Mobile health 17% of cell owners have used their phone to look up health or medical information; 29% of cell owners ages 18-29 have done such searches. 9% of cell owners have software applications or “apps” on their phones that help them track or manage their health; 15% of those ages 18-29 have such apps. Mobile politics - 26% of adults used cell phones for political purposes in 2010 3/9/2011 * Internet and Politics 14% used their cell phones to tell others that they voted 12% used their cell phones to keep up with political news 10% sent text messages relating to the election 6% used their cells to let others know about conditions at their local voting stations on election day 4% used their phones to monitor results on election night 3% used their cells to shoot/share photos/videos about election 1% used a cell-phone app that provided updates about election news 1% contributed money by text message News and local news All adults 84% own a cell phone and/or tablet computer 47% get local news or information on their cell phone or tablet Mobile local news topics Instant action – Haiti earthquake donations In-store purchasing decisions How Phones Function In Our Lives % of US adult cell owners who had done each of the following in the past 30 days… Thank you! ? * * * * * * * * * * * * * * * * * * * PewI The State of Mobile America Lee Rainie, Director, Pew Internet Project 3.16.12 NFAIS – Philadelphia / webinar Email: Lrainie@ Twitter: @Lrainie The Very Nature of Information Has Changed All around us Cheap or free Shaped and controlled by consumers and networks Designed for sharing, participation and feedback Immediate Embedded in our worlds Scarce Expensive Shaped and controlled by elites Designed for one-way, mass consumption Slow moving External to our worlds Information was… Information is… What I think I know about the rise of mobile learning Mobile connectivity is changing social and information spaces by enhancing/enabling … New access points to k