加盟小冰川冻酸奶可行性报告(10页).docVIP

目 录 一、简介·······················································2 二、前言·······················································3 （一）企业介绍··················································4 （二）品牌诠释··················································4 （三）行业现状分析··············································5 （四）市场前景··················································5三、项目适应性··············································6 （一）竞争环境分析··············································6 （二）态势分析SWOT··············································6 四、营销管理·················································7 （一）产品介绍··················································7 （二）选址······················································7 （三）目标市场定位··············································7 （四）价格······················································7 （五）销售渠道··················································7 （六）促销与广告···············································8五、团队管理················································9六、盈利分析················································10 （一）前期投入·················································10 （二）费用预测·················································11 （三）销售预测·················································11 七、结论······················································12 一、简 介： 小冰川创始于1992年，是一家集研发、生产、销售为主的综合型企业，旗下冻酸奶和冻奶酪品牌成功运作22年，将最前沿的品牌创新与研发成果输送到公司，为公司提供了动力加油站，同时共享到全国各地连锁店，使每一家连锁店都能与时尚同行，与前沿同步。任何经典、成熟的事物，都是时间的结晶，没有捷径可循。小冰川用22年时间打造的业界经典传奇。小冰川创始于1992年，小冰川小冰川小冰川小冰川小冰川小冰川冻酸奶小冰川酸奶酪小冰川甜奶酪小冰川榴莲奶酪冻奶酪—冰喜奶酪秘制酸奶燕麦粥养颜美容木瓜露秘制杏儿茶秘制黑芝麻糊榴莲奶酪酸奶酪活广告”！当然也可以借助各学校的论坛或者一些区域性的论坛进行宣传这样既节省了费用，又扩大了范围。 （2）销售促进 A.定期开展活动。 B.定期举行抽奖活动：每天前十位消费者有机会免费抽奖 （3）网络营销 我们有专业的网络营销推广团队，对小冰川品牌进行推广，以及针对加盟商的需求进行推广宣传。 四、团队建设 岗位设计与职责 开店初期的职位安排，由于资金缺乏基本上店内的运营都是由创业者做，另外再聘请一位员工，到中后期团队按店的具体经营发展状况再具体安排 a.店长——创业者，掌管财务、制定决策、进购货物、负责收银与服务区、管理店大小事务、帮助顾客选择材料、设计样式并制作 b.店员(外聘2名) 成品区导购员一名——帮助顾客选择成品的商品，外卖送单与制作 为保证我们的产品质量口感、优质的服务我们还会定期组织店员培训，店长到总部学习考察等