会议策划手册—会议人必备手册 PRODUCER MANUAL.pdfVIP

EVENT PRODUCER MANUAL 会议策划手册 Content 提纲 Part One 1.0 Idea brought 会议初步构思 2.0 Desk Research 桌面调研  Topic definition and relevant information collecting 议题定义和相关资料收集  What to look for in your reading 去看什么  Compiling a Questionnaire 总结问卷表 3.0 Telephone Research 电话调研  TM(Tailor Made) List Prepared 准备TM 表  Research calls - what to ask and how to ask 调研电话 – 问什么和怎么问  Keeping track of people called and information obtained – working with