The 4ps strategies.docVIP

The 4ps strategies research based on the SWOT analysis of Guangdong true kongfu fast food enterprise Develop in Tianjin market [key words] Guangdong true kongfu fast food; The SWOT analysis; 4ps strategies; Integrated marketing communication [abstract] There opens two stores of Guangdong true kongfu fast food in Tianjin so far. Enterprises should face larger advantages and more Opportunities as well as weakness and threats for them to further develop catering market in Tianjin. The true kongfu must application appropriate 4ps strategies which include Product , Price ,Place and Promotion that based on the SWOT analysis of developing Tianjin market. The SWOT analysis of the true kongfu developing Tianjin market. Whether Tianjin market fit to the former marketing methods of true kongfu?What can make the true kongfu open the door of Tianjin market ? We should solve those question based on the SWOT analysis of the true kongfu enter in Tianjin ,which can be see in Table 1. B．The 4ps strategies advices of the true kongfu developing Tianjin market. The 4ps strategies in Marketing including : Product ,Price, Place and Promotion. It is the core of marketing .also it is a Marketing mix strategy that any enterprise must do in marketing activities .So .If the true kongfu want to blossoming over the wide catering market in Tianjin like KFC and McDonalds ,It should make the planning of the 4ps strategies. Product—the product strategy fit to Tianjin market. Developing new product that suit for Tianjin residents taste . Facing the disadvantage that people from different place taste differently. the true kongfu should appropriately increase the taste of products and product tie-ins for Tianjin residents based on the original products. Regional tastes is long-term accumulated that cannot be changed within a short time. So the true kongfu in Tianjin should try to adapt to the taste of Tianjin residents in short-term but not try to change it. Tianjin residents staple food rich varie