2016_Mobile_Trends_JAsk_Online_Event.pdf

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2016_Mobile_Trends_JAsk_Online_Event.pdf

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#mobilemindshift 2014 Mobile Trends Julie A. Ask Vice President, Principal Analyst February 12, 2014 @JulieAsk To follow the conversation on Twitter, use #mobilemindshift #mobilemindshift Let’s step back to January 2007 › Now, more than 1 billion Android devices have been activated and more than 700 million iOS devices sold. › Facebook has more then 945 million mobile monthly active users. › YouTube generates 40% of its traffic via mobile. › eBay generated $20 billion worth of mobile transactions at the end of 2013. © 2014 Forrester Research, Inc. Reproduction Prohibited 2 › Source: NBC News and The Associated Press (/) #mobilemindshift The mobile mind shift The expectation that I can get what I want in my immediate context and moments of need © 2014 Forrester Research, Inc. Reproduction Prohibited 4 #mobilemindshift Your mobile mind shift Your company must meet these new expectations. © 2014 Forrester Research, Inc. Reproduction Prohibited 5 #mobilemindshift Agenda › How will mobile transform your business? › What will happen in 2014? › What won’t happen in 2014? © 2014 Forrester Research, Inc. Reproduction Prohibited 6 #mobilemindshift Agenda ›How will mobile transform your business? › What will happen in 2014? › What won’t happen in 2014? © 2014 Forrester