Z公司营销专员专业能力指标构建研析.pdf

THE STUDY ON CONSTRUCTING PROFESSIONAL COMPETENCY INDICATORS OF THE Z COMPANYS MARKETING SPECIALISTS ABSTRACT In recent years, the country developed the health industry vigorously. Private capital active in a lot. ZL group seized the market opportunities, established the Sports Health division, registered Z Company in 2009 and participated in the peoples livelihoodproject of QD city. The purpose of this paper is to constructing professional competency indicators of the Z companys marketing specialists, which provides reference standards for training and promotion,as well as the performance appraisal. Through literature analysis, professional competency indicators is built preliminarily.Using the Delphi method and analytic hierarchy process ,three round expert questionnaires which filled by experts from enterprises and integrates colleges are achieved.In order to showing the the weight of each index hierarchy,universities and business experts opinions are integrated. The result obtained can be ranked, according to weighted percentage,as follow:professional skills(consisting of 3 aspects and 10 items),professional attitude(consisting of 2 aspects and 8 items),professional knowledge(consisting of 4 aspects and 11 items) and professional growth(consisting of 2 aspects and 9 items). This paper is divided into the following five sections: Chapter 1: The Background of the purpose of this study is mainly to clarify and define the technical route and method of this study, a