A银行票据产品市场营销策略研析.pdf

Abstract Billservicescan acommercialbankincreaseits andloans in helP deposits quickly a alot low—risk means toABank．The triedtoresearchonthe state，which passage ofbillservicesofABanktobeofbenefittOits marketingstrategy development． researchOnitis The basedon of andthestateoffinancial principlesmarketing marketinmodemChina．The oftheactive andtheanswerstothem problems strategy werefoundoutafter the environmentofABankandthe analyzingdeeplymarketing salestateofitsbillservices．Thenonthemodelof following marketing，thepassage madeawhole onthe billservicesA of of Bank，which suggestionmarketingstrategy includesmarket mixandadviceaboutcustomer positioning，renewedmarketing relationshipmanagement． Keywords：commercialbank；bill；marketingstrategy ·lI- 万方数据 目录 目 录 中文摘要…………………………………………………………………………………I Abstract………．…．．．．，．．．．．．．．．．…．…．…．．．．……．．．．．．．……．…．．．…．．．．．．．．．……．．…．．．…．．．…．………………II 绪{仑………………………………………………………………………………………………………………1 一、研究的背景和意义……………………………………………………．。l 二、国内外研究现状………………………………………………………．．2 三、本文的研究思路与方法…………………………………………………2 第一章研究的理论基础………………………………………………………………4 第一节目标市场营销理论………………………………………………………4 一、市场营销的含义……………………．…………¨¨……………………．4 二、市场营销管理…………………………………………………………．．5 三、目标市场与市场定位……………