广告英语的分类及其特点.docVIP

毕 业 论 文 题 ?目：系　别： ???????? 专业班级： ???????? 姓名 ????殷曼??????? 学 ? 号： ????114051301???? 指导教师： ???????（）摘要关键字Abstract Advertising is a concentrated ，integrated , commercial art . Advertising English as a language application，because of its special utility, it has gradually independent and development from the common English as a standardized special-purpose language, and it also have many differences between words sentences and ordinary English. With the development and establishment of the market economy in our country , with Chinas accession to the WTO, with the world economy globalization, the massive influx of foreign advertising in China, And our countrys enterprises to develop overseas market for exporting advertising. So, it is a very real problem that how to understand and use advertising English . Advertising is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature , about products (goods, services, and ideas ) by indentified sponsors through various media. General speaking, short and precise advertising is more easy to remember , So this article has collected some typical advertising, through the analysis of the system, draw lessons from and absorb a number of ways, summarized the classification and characteristics of advertising English, again according to different features of advertising English also puts forward the matters needing attention. Key words : advertising , English , classification , characteristics  引言 英语?advertisement（广告）一词源于拉丁语?advertere，意为“唤起大众对某种事物的注意，并诱于一定的方向所使用的一种手段。”。在当今社会不断发展中，广告无处不在，其中英语广告已经逐渐脱颖而出，形成一种独具特色的应用性语言类广告。且广告对商家和消费者来说显得尤为重要，广告不仅传达着产品的，达到推销产品的目的，更重要的是给消费者视觉上的冲击。广告作为一种社会力量，在提高全世界的生活水平方面一直是一种主要因素。因此，广告通过一种被称之为媒体的传播渠道传递给我们，任何付费的可以把广告呈现在其目标受 众面前的载体都是广告媒体。广告与我们的生活息息相关，它在全面广泛地传播信息的同时，也提醒了我们它介绍的商品有多优秀。鉴于英语广告在广告中所处的重要地位，  一、广告英语 （一）广告的定义 20世纪初，通常被称为现代广告之父的阿尔伯特卡斯尔把广告定义为“”由因果关系驱动的印在纸上的推销术”。 目前，对广告的定义多种多样。比如，新闻记者把广告看成是传