企业文化-关于企业文化建设的若干问题研究论文.docVIP

设计（论文）题目：关于企业文化建设的若干问题研究 摘 要 企业文化将成为市场竞争成败的重要因素除了事业留人、待遇留人，更重要的是文化留人，使人才在企业中感到受到尊重，实现了自己的价值。成功的企业，在发展过程中都形成了具有企业自身特色的文化，并通过相应的制度将其保留和继承，成为激励企业不断进步、员工不断进取的巨大精神动力。在企业经营活动中也发挥了无与伦比的重大影响作用。本文首先从企业文化的定义、内涵和表现形式、内容、特点等方面认识企业文化，并阐述了现代企业文化的特征。接着从企业文化对企业核心竞争力的影响、促使企业可持续成长以及企业文化在人才争夺战中的作用等几个方面结合案例来论证企业文化在企业发展中的巨大作用。 21世纪，随着知识经济和经济全球化的发展，企业之间的竞争越来越表现为文化的竞争，企业文化对企业的生存和发展的作用越来越大，成为企业竞争力的基石和决定企业兴衰的关键因素。在这种情况下，对新形势下企业文化的研究、运用和实践显得尤为重要。营造以人为本、创新为本的企业文化，可以为战略管理提供最有力、最长效的平台。纵观成功企业的发展史，无一例外地都有深厚的自身文化的沉淀。但企业文化又是企业管理中最模糊的领域，也是迄今为止对每个企业来说最具挑战性的一环，它反映在企业的价值观、士气和沟通的方式中，也反映在全体员工的行为习惯中。这说明企业文化与企业的生存与发展息息相关，决定着企业的生死存亡。构建企业文化，自然也就成为当前的热门话题，也是建立现代企业管理体制必不可少的重要因素。 关键词：企业文化；企业文化建设；企业文化作用 ABSTRACT Corporate culture will become an important factor in the success or failure of market competition to keep people apart from the cause，pay and conditions，more importantly，keep people culture，so that personnel are to be respected in the enterprise to realize its value. Successful enterprises in the development process have formed their own characteristics with corporate culture，and through the appropriate system will be retained and its successor，as companies continue to encourage progress，a great staff and progressive spirit. In business activities also play a unique role in a significant impact. This article begins with the definition of corporate culture，content and forms，content，features and other aspects of understanding culture，and described the characteristics of the modern corporate culture. Then from the enterprise culture to the core competitiveness of enterprises，to promote sustainable growth of enterprises and enterprise culture in the war for talent in the role of the combination of several cases to prove the corporate culture in business development role. The 21st century，with the knowledge economy and economic globalization，increasing competition among enterprises as a cultural performance competition，corporate culture， the survival and development of enterprises increased role，as the cor