《1) AppleiTunes》.pdfVIP

Common position of national authorities within the CPC Network Assessment of proposals made by Apple, Google and relevant trade associations regarding in-app purchases in online games By letter dated 9 December 2013, the Danish Consumer Ombudsman, representing the CPC network, and the Directors General for Consumer Policy and for Justice of the European Commission asked the Internet platform providers Apple and Google as well as the association of on-line game developers ISFE to propose solutions to identified problems regarding in-app purchases in online games. Based on the exchanges held with the relevant companies and associations, Member States, cooperating together within the CPC Network, facilitated by the European Commission, have come to the following conclusions: 1) Apple/iTunes a) Misleading advertising of games as “free” Following the exchanges with CPC authorities, Apple now displays the text In-App Purchases in close proximity to the download button for all apps that are marketed on Apples platforms as free but that offer in-app purchases. The font of the text In-App Purchases is considerably smaller than the word FREE and may be difficult to read on smaller screens. Apple offers consumers information about the potential costs for at least 10 most popular in-app purchases for each specific on-line game. In June 2014, Apple introduced a modification to its App Review Guidelines, requiring app developers to ensure that in all information accompanying their apps the presence of possible in- 1 app purchases be clearly identified . CPC authorities consider that only apps where in-app purchases are optional can be presented as free without misleading consumers. This