第一单元 商务函电简介.pptVIP

$ 商务函电 刘珍 Introduction to the course Course description Course objectives Learning guide Assessment and Requirements Course description Business letters are mostly correspondence among business organizations or between such organizations and individuals. They are mainly concerned with business matters and the messages conveyed are in essence, business oriented. Course objectives Comprehend and master the basic writing skills for various types of business correspondence. Be familiar with the general conventions as well as main procedures in international trade practice. Conduct business, make quick and correct reactions to the business information and make business concluded in real life situations. Learning guide Achieve balance between language-learning and business-learning. Achieve balance between input and output of what have been learned. Achieve balance between course-book learning and simulated practice. Focus on various writing patterns and writing skills of business correspondences. Master the commonly-used business vocabularies and make good use of them. Assessment and Evaluation Criteria Attendance：10% Individual assignment：20% Group assignment：30% Final exam：40% Bonus : 5% （In-class participation，outstanding performance etc. ) Requirement Do Being free to ask questions Point out any mistake if there were Communicate with your classmates and teachers Do not being late for class or absent from class. chewing gums or wearing a cap during classes. picking up the cell phone or letting the phone ring during classes. Unit 1 An Introduction to Business Letter-Writing 商务信函写作介绍 Content Objectives Leading-in Principle of business letter –writing Layout of business letter Envelope addressing Import and export procedures Fax and E-mail Summary Objectives Know principles of business letter-writing Know parts of a business letter Learn the format of a business letter Learn how to addr