Unit3广告术语解读.docVIP

AAAA America Association of Advertising 美国／广告代理商协会?advertising 广告、广告活动?advocacy advertising 倡导型广告?Account Executive 客户主管?Account planning 客户策划?Account Services 客户部?Advertise 广告主?Advertising Department 企业广告部?agency 广告代理商?Art Director 美术指导?Assistant Partner 董事助理?bid [bid] 广告竞标?business-to-business advertising (B2B advertising) B2B广告?brand image 品牌映象?capitalism 资本本主义，资本运营?commercial advertising 商业广告?communication process 传播过程?comparative advertising 比较广告?consumer advertising 消费品广告?consumerism 消费模式?customer 顾客?Chief Executive Officer(CEO) 首席执行长官?Chief Financial Officer(CFO