17个社会化媒体2011年市场趋势预测.pptVIP

11. Social media will be integrated to overall marketing activities. This approach is important to get the most value out of your activities. The multichannel buyers will spend a lot more money(/2010/12/multichannel-shoppers-spend-82-more/) on your brand than other segments. 12. Brand is customer experience, service, product, people, stories, community. Marketing will be managing conversations about these elements of your brand. Brands will create content that helps consumers to feel better about the brand and give them reasons to share their experiences. 13. Marketing will hit mobiles big time. 2011 will continue the mobile explosion and this trend will go on for years. Mobile and location based marketing will grow very fast. * 17 Social MediaMarketing Trendsfor 2011 By Priit Kallas, Audience will be in control. Social media monitoring gets even more important. Engaging customers will be a challenge. Community management is important to engage people. Social media and personal communications will be mobile. One social network to rule them all. Integrating websites with social technology. Social commerce Location! Location! Location! Measuring results! (ROI) Social media integrated with other marketing activities. Brand is customer experience. Marketing will hit mobiles big time. Personal messaging will move to social networks. Campaigns spanning from offline to social. The home page will be a social network. 800 million users Images used: 1. Sfondo Astratto colorato 2 by marchecco 2. LOUD speaker by woodley wonderworks 3. WHAT ARE YOU LOOKING AT? by nolifebeforecoffee 4. Not challenging, not engaging by Quinn Dombrowski 5. Schooling by Benson Kua 6. Swimming In The iPool by JD Hancock 7. Damascus steel ring (#126) by Jon Fife 8. Hanging by a thread by Jenny Downing 9. Miniature shopping cart by Creative Tools 10. Too Many People, Times Square by Christopher Schoenbohm 11. Measuring time by aussiegall 12. Chain by Ellas Dad / Andy 13. 7-way sunset at the beach b