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Zero to One_ Notes on Startups, or How to Build the Future英文资料.pdf 161页

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Copyright © 2014 by Peter Thiel All rights reserved. Published in the United States by Crown Business, an imprint of the Crown Publishing Group, a division of Random House LLC, a Penguin Random House Company, New York. CROWN BUSINESS is a trademark and CROWN and the Rising Sun colophon are registered trademarks of Random House LLC. Crown Business books are available at special discounts for bulk purchases for sales promotions or corporate use. Special editions, including personalized covers, excerpts of existing books, or books with corporate logos, can be created in large quantities for special needs. For more information, contact Premium Sales at (212) 572-2232 or e-mail specialmarkets@. Library of Congress Cataloging-in-Publication Data Thiel, Peter A. Zero to one: notes on startups, or how to build the future / Peter Thiel with Blake Masters. pages cm 1. New business enterprises. 2. New products. 3. Entrepreneurship. 4. Diffusion of innovations. I. Title. HD62.5.T525 2014 685.11—dc23 2014006653 Hardcover ISBN : 978-0-8041-3929-8 eBook ISBN : 978-0-8041-3930-4 Book design by Ralp h Fowler / rlf design Grap hics by Rodrig o Corral Design Illustrations by M att Buck Cover design by M ichael Nag in Additional credits appear on this page, which constitutes a continuation of this copyright page. v3.1 Contents Pref ace: Zero to One 1 The Challenge of the Future 2 Party Like It’s 1999 3 All Happy Companies Are Different 4 The Ideology of Competition 5 Last Mover Advantage 6 You Are Not a Lottery Ticket 7 Follow the Money 8 Secrets 9 Foundations 10 The Mechanics of Mafia 11 If You Build It, Will They Come? 12 Man and Machine 13 Seeing Green 14 The Founder ’s Paradox Conclusion: Stagnation or Singularity? Acknowledgments I llustration Credits


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