电子商务：管理视角 CH06.pptVIP

Chapter 6 B2B Exchanges, Directories, and Other Support Services Learning Objectives Define exchanges and describe their major types. Describe the various ownership and revenue models of exchanges. Describe B2B portals. Describe third-party exchanges. Distinguish between purchasing (procurement) and selling consortia. Learning Objectives Define dynamic trading and describe B2B auctions. Describe partner relationship management (PRM). Discuss integration issues of e-marketplaces and exchanges. Discuss B2B networks. Discuss issues in managing exchanges, including the critical success factors of