BEC8coporatesocialresponsibility创新.pptVIP

Review: trading pollution quota What is the biggest threat for the world? How to solve the problem? How to reduce the emissions? How is the market operating? What would a fair market result in? content 8.1 business topics corporate social responsibility Gerunds and infinitives 8.2 business skills Business meetings Discussing business ethics Corporate social responsibility Definition Stakeholders VS shareholders Listening :a particular approach Definition a term describing a companys obligation to be accountable to all of its stakeholders in all its activities with the aim of achieving sustainable development not only in the economical dimension but also in the social and environmental dimensions. What is CSR target on? Which groups are most affected in each case ? Pre-teach the words Benefit from Affect Suffer from Discuss the six situations Which groups are most affected in each case ? 1.overstate夸大 一家原油公司在半年度财务报告中夸大了公司的利润 Shareholders will suffer because when it is discovered the share price will fall. 2.label标注 一家大型超市决定在所有的食品上表明盐和糖的含量 Customers will benefit from being able to monitor the salt and sugar intake better. 3.set up , take back , a recycling scheme回收计划 一家洗衣机制造公司提出了一个回收利用计划，旨在回收达到使用年限的洗衣机。 The local community because it has benefits for the environment. Which groups are most affected in each case ? 4.一家啤酒酿造和销售公司制作了一个孩子们觉得有趣的电视广告 customers and the local community will suffer if children are encouraged to drink. 5.a high street bank商业银行 一家大银行解雇了350个固定员工，然后与他们中的200人签订了临时合同 Some employees will lose their job while others will lose their job security. 6. Electronic retailer 电子零售公司 trade creditor购货债权人 一家电子销售公司把购货客户的付款期限从30天延长到60天 Suppliers, cash flow will be negatively affected. Listening Complete the notes Focus the listening Answer questions Can this approach work? What would be the disadvantages of it? Answers The theory Triple bottom line Environmental Strongly linked The reasoning behind it Government Pressure Reducing pollution On the workfor