EAP（学术英语课件）.ppt

Write good topic sentences: start each paragraph with words that show what it is about. e.g. 'My working experience...'; 'My degree in... '; 'My leadership skills...'; 'The reason that I would like to work for your company is...' Be polite and formal, but not too polite. Please read following From surveys, interviews and focus groups: Who the data was collected from: e.g. a random sample, or a specially-selected group of people, or all the people involved. How many people were involved; e.g. how many questionnaires did you send out, how many were completed and used for analysis. Sometimes the return rate can be low: you might send out 100 questionnaires, and get back only 20. The return rate would therefore be 20%. This should be mentioned in the report, as it affects its reliability. * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * SMART Recommendations Recommendations, like Objectives, should be SMART - Specific, Measurable, Achievable, Result-oriented and Time-bound. Specific Recommendations You should state the method for implementing your recommendation. Bad examples: We should increase sales. We should take appropriate measures to increase staff satisfaction so as to increase morale. Good examples: We should increase sales through a marketing campaign. We should improve staff morale by setting up a suggestion scheme, then rewarding and implementing good suggestions. Measurable Recommendations Although some things in business are difficult to measure, such as reputation, goodwill, knowledge and quality, your recommendations will be more persuasive if they are measurable. Bad examples: We should