B2C电子商务企业物流业务流程的优化问题 毕业论文.docVIP

武汉工程大学管理学院自考学生毕业设计（论文） B2C电子商务企业物流业务流程的优化问题 B2C e-commerce enterprise logistics business process optimization 学生姓名 学 号 专 业 班 级 指导教师 年 月作者声明 本人声明所呈交的论文是我个人在导师指导下进行的研究工作及取得的研究成果，除了文中特别加以标注的地方外，没有任何剽窃、抄袭、造假等违反学术道德、学术规范的行为，也没有侵犯任何其他人或组织的科研成果及专利如 Abstract With the rapid development of e-commerce, logistics has increasingly become a restricted part of a major bottleneck in development of electronic commerce. The capacity of distribution has gradually become the core competitiveness of B2C enterprises. The logistics also has become the main battleground in the war. The level of Logistics service is closely related to the consumer shopping experience, the recognition of user to the B2C enterprise brand .It is related to the overall operation efficiency of enterprise and cost .In this context, how to improve the level of logistics has become the focus of B2C businesses. This paper studies the optimization problem of B2C e-commerce logistics process. Firstly，the paper introduces the concepts of e-commerce and the background, and then described the status, B2C logistics industry, the problems and development trends. Through the basic process analysis method，we focuses on the B2C business model and logistics processes. Finally, according to the three key business process of B2C enterprise logistics, we puts forward corresponding optimization strategy and attention points. By continuous optimization, we shorten the logistics link distance and improve the work efficiency and customer service levels, and reduce unnecessary operation cost. By doing this, we enhanced the market competition ability and laid a foundation for enterprises strategy implementation. Keywords: B2C E-commerce；logistics operations；optimization 目 录 摘 要 I Abstract II 目 录 III 前 言 2 第1章B2C电子商务概述 3 1.1电子商务概述