Voting Behaviour at the 2016 General Election.pptVIP

Does all this data help explain why the Conservatives ended up ahead - but without a majority? A fit with ‘rational choice’ models of voting? Cameron targets ‘Worcester Woman’ Did the Conservative’s failure to win a majority in 2010 reflect the view they had not ‘modernised’ enough or moved sufficiently to the ‘centre ground’? But relevance of left-right spectrum? Occasionally YouGov ask how voters perceive parties, party leaders and themselves on the left-right spectrum Before last election Con + 37 (Cameron +34) Lab - 27 (Brown - 25) LD - 9 (Clegg - 10) ‘Yourse