丽水乡村旅游产品开发的策略研究_大学生毕业设计（论文）.docVIP

宁宁波大红鹰学院 毕业论文 题目： 浙江丽水乡村旅游产品 开发的策略研究 所在学院 经济与管理学院 专 业 市场营销 班 级 10营销3班 学 号 1031070321 姓 名 潘志富 指导教师 刘静 2014年 4 月20日 毕业论文诚信声明 本人郑重声明： 所呈交的毕业论文《浙江丽水乡村旅游产品开发的策略研究》是本人在指导老师的指导下，独立研究、写作的成果。除文中特别加注的地方外，论文中不包含他人已经发表的学术成果或者他人为获得高等学校学位而使用过的材料，论文中不涉及任何知识产权纠纷。否则，本人将承担一切责任。 学生签名： 年 月 日 摘 要 市场经济条件下，人民生活水平迅速的提高，人们对于生活质量越来也重视，旅游作为一种休闲娱乐活动我国国家旅游局年推出的旅游主题口号分别是2006年中国乡村游2007年和谐城乡游2008年中国奥运旅游年2009年中国生态旅游年。 Abstract Under the conditions of market economy, peoples living standards improved rapidly, people are also increasingly pay attention to the quality of life, tourism as a leisure and recreational activities, has become an indispensable part of peoples lives. Of Chinas National Tourism Administration 2006 – 2009 tourism slogan launched are Chinese Countryside 2006, 2007 harmonious urban and rural tour, 2008 Chinese Olympic tourism, 2009 China Year of Ecotourism. This fully affirmed the importance of tourism and rural tourism rural economy. Since 2008 around Lishui use history, landscape, culture and other resources, Xiushan lishui, zhejiang green valley as the theme gradually to the development of the leisure vacation, health preservation and ornamental picking mountains, summer vacation, for a number of distinctive folk custom product procurement leisure tourism projects. In many parts of the rural tourism prospects, attracted to join, make rural tourism began to alive. The early stages of the rural tourism development will be a lot of shortage, need to all areas and each scenic spot, the enterprise and employees learn from each other and discussed. Rural tourism development pattern and development direction is to explore the source. Rural tourism product development strategy, this paper focuses on analyzing the lishui rural tourism product development present situation, find out the problems and deficiency, and discusses the corresponding co