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商务英语(上)期末复习题
商务英语(上)期末复习题
I.?????????????????? Match the words on the left with their definitions on the right. (10%)
1.????? marketing communication research ( )
2. keeping the tills ringing( )
3. the cash-flow forecast( )
4. product range ( )
5. presentation ( )
6. buying behavior ( )
7. current account ( )
8. mental attribute ( )
9. market share ( )
10. the critical determinant ( )
a. a statement which shows where cash comes from and where it goes over a period of time
b. a bank account which allow you to put in and take out money whenever you wishes
c. formal talks from someone inside a company about the company and its products.
d. research into ways of talking to the public
e. all the products sold by a company
f. percentage of consumers who buy from a particular company
g. keeping the cash tills working
h. the way in which consumers purchase goods
i. the most important factor in a decision
j. the skills you have that are connected with the way you think and your ability to think
II.??????????????? Complete the following sentences, using the appropriate expressions from the box below. Remember to put the verbs in the correct form. (20%)
set up, be interested in, apply for, clock in, end up with,
break down, target at, agree on, turn down, fall back on
1.We were worried about what would happen if the car ____ again and so we spent all our savings on a new van.
2.I used to work in my father’s factory, but when he decided to sell it, I ____ my own business.
3.Traditionally we had people who came in and ____ and were working on the shop floor.
4.He was ___ for the promotion because he didn’t have enough experience.
5. I had always _____ writing. Particularly writing stories for children.
6.The professor wrote a book last month which ___ teenagers who have psychological trouble.
7.It was difficult to find a job. I ___ lots of them but I didn’t receive any offers.
8.A lot of small businesses _____ full order books, and no money.
9. If they don’t cut their price, w
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