移动运营商广告创意与公关解说.pptVIP

在超过两百个国家皆可使用，比如印度 在超过两百个国家皆可使用，比如中国 日本 加拿大 挪威 “You think you know how fun internet is? Think again.” 想象以上内容！ 你认为你知道罗马尼亚电信的互联网有多有趣？ （类似动感地带，以图文结合的动漫形式，描述互联网的有趣内容——比如游戏、音乐、娱乐等等） 平面创意以欧洲经典童话故事为载体，体现了表面上的弱者实际可以爆发出巨大的能量 小气一点 没问题 （tight小气、紧实同义） 15分的电话 15分一条短信 1个低成本的预付费计划 0元通信费 就在 预付费电话 沃达丰 沃达丰手机音乐 你生命旅程的歌 （红色波形里都是歌曲、歌手名） In August 2009, Orange and its agency, Publicis Conseil, have moved a stage further in their communications for 15 to 24-year-olds, launching the Orange RockCorps project. Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France. 09年8月，Orange针对14—24岁年轻人启动了摇滚营销计划 The concept is simple: individuals need to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they receive a ticket for the years biggest concert on 2 October at Paris Zénith venue (with Busta Rhymes, David Guetta and Sefyu). Tickets are not on sale for the event, nor can they be won in any competition. Through the campaign, Orange and Publicis Conseil / Net in association with Phonevalley are proving that charitable action can be a fun, celebratory experience when carried out together and with music. 年轻人参加家附近的“摇滚营销计划”四小时，就可以获得巴黎年度最大演唱会的门票。门票不对外销售，也不通过其它任何途径得到 点击视频链接1 点击视频链接2 只为在校学生提供的移动通信方案 Watch online videos anywhere with internet on your mobile 手机上网 无论身处何处，都可收看在线影像 （和youtube联合制作） 作为拥有最快速和大容量的黑莓手机，它的广告希望直接到达顶级公司的CEO手中。因此作了畅销书《高效人群的7个习惯》的夹带广告 “不要让我们从屏幕中下来”（某球队的两个防守后卫） ——请将手机调成静音 电影院的手机公益广告 “10元封顶，本周末更有10元免费” 看见双倍 “The “QDL”-contest is a competition in continuous talking. Teams of two should talk non stop- day and night, until they cant say another word. Who ever takes a break of 10 sec. or longer gets striked out. The team couple that still talks at last, wins 10.000 euros. And maybe you will even have the chance to get into the book of Guinness World Records.” 不停地通话比赛——无论白天与黑夜——直到一句话都无法说出。奖金奖励，并有机会进入吉尼斯世界纪录大全。