我国变压器制造企业的国际市场竞争力研究——A企业在国际市场竞争力SWOT案例材料.docxVIP

保定天威集团有限公司的国际市场竞争力调查 专 业：市场营销 学 生：秦东凯 指导教师：乔平平 摘 要 变压器企业是机电企业的一个重要分支，同时它又是一个跨多部门的企业，在国民经济中占有举足轻重的地位。随着市场经济的推进，我国的变压器制造企业获得了长足的发展，各大中小变压器制造企业如雨后春笋般成立起来，不仅能够生产中低端变压器产品，在含有高科技成分的高端产品领域也有一定的突破。然而，举目四望，我国的变压器企业虽然发展势头迅猛，但较发达国家相比，实力仍然薄弱。究竟我国的变压器企业在国际市场上的竞争力如何，在发展过程中出现了什么样的问题以及以什么样的方案应对都有待进一步研究。? 本文立足于当前我国变压器市场，通过相应的调查试图明确目前我国国内的变压器市场发展情况，以及我国变压器企业在国际市场上的竞争力问题，并通过案例分析?保定天威集团有限公司（以下简称A企业）的发展现状以及国际竞争力的现状。文章的重点在于对该企业国际市场竞争力状况的科学分析，得出准确的结论，并最终落脚于寻找行之有效的对策，进一步提升?A?企业的国际市场竞争力。以案例的分析结论来给与相应制造企业借鉴，来共同提高我国变压器制造企业的国际市场竞争力。? 关键词：我国变压器制造企业；国际市场竞争力；案例；对策 Abstract The?transformer?industry?is?an?important?branch?of?the?mechanical?and?electrical industry.?At?the?same?time,?it?is?a?cross-industry?and?occupies?a?pivotal?position?in?the national?economy.?With?the?advance?of?market?economy,?Chinas?transformer manufacturing?gained?considerable?development.?Medium?and?small?transformer manufacturing?companies?have?sprung?up?in,?not?only?able?to?produce?low-end transformer?products?but?also?have?some?breakthrough?in?the?field?of?high-end?products with?high-tech?ingredients.?However,?although?there?is?a?rapid?development?momentum of?Chinas?transformer?industry,?compared?to?the?more?developed?countries?the?strength is?still?weak.?How?exactly?the?competitiveness?of?Chinas?transformer?industry?in?the international?market??What?kind?of?problems?have?yet?to?be?and?what?kind?of?program to?deal?with?in?the?development?process??Those?all?need?further?research. This?article?is?based?on?the?current?transformer?market?in?China,?and?trying?to?clear the?development?of?Chinas?domestic?transformer?market,?as?well?as?our?transformer products?on?the?national?market?competitiveness?through?appropriate?investigation?and by?analyzing?the?development?status?of?Chinas?transformer?and?a?corresponding problem?reasons.?The?article?focuses?on?the?scientific?analysis?of?transformer?products in?China?competitiveness?of?international?markets?situation,?then?drawing?accurate conclusions,?and?eventually?settled?on?finding?e