新境界职业英语综合教程2精华版课件unit1讲述.ppt

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * 3. What elements does the 4-P marketing mix include? 4. What are the 7Ps? 5. What is included in the 4Cs? Comprehension The 4-P marketing mix includes product, price, place and promotion. The 7Ps are product, price, place, promotion, people, processes and physical layout. Back Customer, cost, convenience and communication are included in the 4Cs. 1. Generally, marketing includes creating a product and __________. a. pricing the product at a reasonable level b. putting the product on sale at a reasonable place c. communicating the product to consumers d. all of the above Comprehension Choose the best answer to the following questions. Back 2. Which of the following examples will NOT lead to disaster in marketing? a. Promoting a car with fuel-economy in a country where fuel is very cheap. b. Promoting picture books at primary schools. c. Publishing a textbook after the start of the new school year. d. Selling a product at a price that’s too high for the people you’re targeting. 3. __________ is the first element one needs to consider in marketing. a. Product b. Price c. Place d. Promotion 4. What does “meet” mean in “What features does it have to meet these needs”? a. See. b. Join. c. Pay. d. Satisfy. Back 5. Which of the following ways of product promotion is NOT mentioned in the text? a. Contacting possible customers by telephone. b. Advertising it on billboards. c. Using direct marketing mailshots. d. Advertising it on radio. 6. Which of the following theories appeared first? a. The 4Ps. b. The 7Ps. c. The 4Cs. d. None of the above. Back Identifying Marketing Activitie