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Influene of Cultural differences on the International Business Negotiation
中国矿业大学外文学院
2009级学年论文
姓 名: 汪 波 学 号:
专 业: 英语(商务方向) 班 级: 09-6班
论文题目:The Impact of Cultural Difference on International Business Negotiatio
指导教师: 刘 芳 职 称:
2012 年 5 月 徐州
Abstract
With the rapid development of the economic integration all over the world, international business contracts become much more than before. Of course, the international business negotiation happens every moment, everywhere. International business negotiation is one of the essential parts of the international trade. A variety of cross-culture business negotiations play a significant role in people’s life, especially in the economic life. However, different cultural backgrounds influence the progress of the negotiation. Negotiators from different cultural backgrounds have different values and thinking mode, so that they have different communication styles. It means that if you want to success in negotiation, you must know the culture of all the countries and recognize the cultural differences in the international business activities. In the cross-cultural business negotiation, negotiators should accept the other parties’ culture, and try hard to make others accept themselves. It needs the help of effective communication, without prejudice to the interests of both sides to make a correct evaluation of the premise. It is very important for the success of cross-culture negotiation that in the understanding and acceptance of cultural differences, we should try to play down the cultural differences.
Key words: Cultural Difference, International Business Negotiation, Influence, Cross-cultural Strategy
contents
Influence of Cultural differences on the International Business Negotiation 3
1. Introduction 3
2. Cultural differences 4
2.1 Definition of Culture 4
2.2 Causes of Cultural Differences 4
2.2.1 Regional difference 4
2.2.2 National difference 4
2.2.3 Political difference 5
2.2.4 Economic difference 5
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