SMlecture(2012.11)答题.ppt

Strategic Management (SM) (40);1. The relationship between SM and management: SM is only a branch of management, and basic theories and methods of management can be applied to SM, so management is the base of SM. 2. The relationship between SM and functional management: SM focuses on integrating functional management to achieve organizational success, but functional management only focuses on a specific functional management. ; ★What can strategic management do for a company? ★What’s the process of strategic management? ;Haier company has attained the top brand of electrical equipment