西部大开发的电子商务实施.docVIP

西部大开发与电子商务实施 摘要 我国西部经济的落后，从客观条件看，在很大程度上是由于地处偏远内陆、交通通讯落后、市场信息匮乏造成的，崇山峻岭拉远并阻隔了西部经济与东部大市场乃至国际市场的联系交流，闭塞了西部企业经营管理者的视野和思维。所以如何根据西部的实际情况发展电子商务成为西部大开发的关键。首先要实现西部大开放，密切东西部的联系交流，使西部地区实现又好又快地发展，大幅度提高科技能力，通过科技创新实现产业结构的快速升级，这就需要电子商务应用其中。根据西部的实际情况应用电子商务将会使西部企业更多的融入东部市场中去，开拓西部的市场空间，寻找更多的市场机会，促进西部的经营管理和市场营销体制的转变，只有将电子商务这一对策应用到西部企业之中，西部企业活了，强了，西部经济才有希望，西部大开发才能进一步得以实现。 关键词 西部大开发；电子商务；对策 Abstract From the objective conditions,the west economy of china lagging behind is largely due to the remote inland transportation, poor communication and lack of market information, high mountains separated by a gap and the eastern part of the western market economy and international markets as well as link exchange, blocking the western vision of enterprise managers and thinking. Therefore, according to the actual situation in the western region has become the key to the development of e-commerce the key to developing the western region. First of all, the western region in order to achieve open and close communication links the east and the west in the western region to achieve better and faster development of a substantial increase in scientific and technological capabilities, scientific and technological innovation through the rapid upgrading of industrial structure, which requires one of e-business applications. So that more enterprises in the western region into the eastern part of the market tide, and to open up market space, looking for market opportunities and facilitate the operation and management, marketing, institutional change, only the enterprises in the western region of living, strong, and hope the economy of the west, the western development can further be achieved. Key words development of the western region; e-commerce; countermeasures 目录 摘要 I Abstract II 第1章 绪论 1 1.1 课题研究背景及意义 1 1.1.1 研究背景 1 1.1.2 研究意义 1 1.2 国内外研究现状 2 1.2.1 国外研究现状 2 1.2.2 国内研究现状 2 1.3 主要研究内容 3 1.4 本文研究方法 3 第2章 论文研究的理论基础 4 2.1电子商务的理论 4 2.1.1 电子商务的定义 4 2.1.2 电子商务的特征 5 2.2 电子商务的分类 5 2.3