提升服务业国际争力的策略研究—毕业设计论文.docVIP

提升服务业国际竞争力的策略研究 摘要：随着我国经济的快速发展，我国服务业也获得了快速的发展，目前已经形成了一套完善管理机制。目前企业的竞争已经白日化，企业从单纯的技术质量竞争，转变为服务管理的竞争，只有服务管理到位了，才能从根本上提高企业竞争力。本文从服务管理相关理论入手，深入分析我国服务业国际竞争力管理当中存在的运营服务制度不合理，存在欺骗的现象；企业外生性扩张阻力过大，售后服务成本高；部分客户服务人员服务意识不强，投诉处理较慢；生产工艺简单，产品不能满足客户的需求等问题，并提出积极打造人才资本；重视企业文化建设，建立以客户为主的企业文化；培育核心技术能力和创新能力，提高产品的竞争力；完善企业内部管理制度，提高企业服务管理能力的措施，提高服务业国际竞争力。 关键词：服务业；国际竞争力；管理 Abstract: with the rapid development of our economy, our service industry has also obtained the rapid development, has now formed a set of perfect management mechanism. At present, the competition between enterprises has a technical quality, enterprise from pure competition, into service management competition, only the service management in place, in order to fundamentally improve the competitiveness of enterprises. This article from the service management theory, in-depth analysis of the existing international competitiveness of Chinas service industry management of the service system is not reasonable, there was cheating phenomenon; enterprise external expansion resistance is too large, the high cost of after sale service; service consciousness is part of the customer service staff is not strong, the handling of complaints is slow; the production process is simple, the product can not meet the customers demand and other issues, and put forward to build human capital; attention to the building of enterprise culture, establish customer oriented corporate culture; cultivate the core technical ability and innovation ability, improve product competitiveness; improve the internal management system, improve the enterprise service management measures, improve the international competitiveness of service industry. Keywords: service industry; international competitiveness; management 目 录 1 绪论 1 1.1 研究背景 1 1.2研究目的和意义 1 1.3国内外企业竞争力研究现状 2 1.4研究内容及达到的深度 2 2国际竞争力概述 3 2.1国际竞争力的含义 3 2.2国际竞争力的评价标准 3 2.3企业竞争力的重要性和必要性 3 3我国服务业国际竞争力分析 4 3.1我国服务业国际竞争力现状 4 3.2我国服务业国际竞争力发展中存在的问题 4 3.2.1运营服务制度不合理，存在欺骗的现象 4