电子客户关系管理介绍.docVIP

电子客户关系管理（e-CRM） 署名外文著录Electronic customer relations management (e-CRM) SIGN:Hector Garcia-Molina FOREIGN LANGUAGR: Database System (America) 1 Introduction Today the on-line enterprise and electronic commerce world oneself very difficultly if the competitor differentiated frequently after competition intense. us some on-line enterprise provides the convenience, personalization perfect service. this for the user and splits up to many on-line enterprises successes to the key function. Through effectively the communication and the transmission product, the service, the information as well as the