C4-互联网时代上海高校大学生媒介素养调.docVIP

互联网时代上海高校媒介素养调查报告 Media Literacy Survey of Shanghai College Students in the Internet Era 作者：徐瑾上海财经大学经济新闻系xujinamay@ 互联网时代上海高校媒介素养调查报告 Media Literacy Survey of Shanghai College Students in the Internet Era 人和技术都是渐渐地创造出全新的人类环境, ‘环境’不是被动的包装，而是能动的过程。Marshall McLuhan 理解人类状况的第一条规则是人类生存在二手世界里。 ——爱德华·W·赛义德 摘要高校为调查高校学生分析Abstract: Entered the era of mass media, both old and new media, information marine heterogeneous multi-state, it is difficult, the concept of media literacy emerged. Media Literacy concept was born in the 1930s on the West, mainly referring to people of various information media interpretation and critical media and the use of information for personal life, social development of capacity; its audience of media information contact layer, the ability to search for information. The ability to identify the realm of three aspects was discussed. The last decade was the concept of media literacy vigorously introduced and gradually entered the domestic academic vision, and with the modern civic literacy closely integrated. Based in Shanghai, including Fudan University, the big money college for 10 samples, random survey of more than 1,000 college students use of the media, Empirical research by university students in the analysis of the media literacy level, with particular attention to comparing the old and new media in different ways, Aggregate statistical result, the Aggregate current college students have a basic level of media literacy, middle-, I also think that while the development of media literacy education imperative. Keywords: media literacy, Shanghai students, media literacy education 一、序 言 二十一世纪是数字化的年代， 2005年中国互联网络信息中心(CNNIC)在京发布“第十六次中国互联网络发展状况统计报告”显示[1]，截至到05年6月30日，我国上网用户总数突破1亿，为1.03亿人，我国网民数和宽带上网人数均仅次于美国，位居世界第二。时过境迁，而07年中国互联网络信息中心（CNNIC）发布《第19次中国互联网络发展状况统计报告》则有更大突破。报告显示，截至2006年底，我国网民人数达到了1.37亿，占中国人口总数的10.5%,关于上网方式的调查结果显示宽带上网人数继续增加，达到9070万人，占网民总数的2/3,而新兴上网方式——手机上网也初具规模，达到1700万人。中国互联网迅猛发展的势头可见一斑。[2] 与此同时，我们也无疑是进入一