浅谈网络营销在我国发展与优势.docVIP

浅谈网络营销在我国的发展与优势 摘要 网络营销是对传统工业经济的扬弃，是一种在信息产业进一步分工，传统产业相互融合基础上的直接经济。在网络经济条件下，传统市场营销管理受到前所未有的冲击，出现了网络营销管理的新概念。本文试图通过对这一概念的阐述，及它的特点优势，并根据我国现实需要作出切实可行的战略选择。 关键词：概念，特点，优势，对策 DISCUSSION ON THE DEVELOPMENT OF NETWORK MARKETING IN CHINA AND THE ADVANTAGES OF ABSTRACT the network marketing is to abandon the traditional industrial economy, is a further division of labor in the information industry, traditional industry on the basis of mutual integration of direct economy.Under the condition of network economy, traditional marketing management by the hitherto unknown impingement, appeared a n